Postie, a leader in direct mail automation, has announced Phil Davis as its new Senior Vice President of Sales. With over 20 years of expertise in data-driven marketing and business development, Davis is poised to help Postie revolutionize customer engagement and scale its operations.
Davis’s track record speaks for itself. From serving as Chief Business Officer at AtData to leading as CEO at RapLeaf, his strategic planning and leadership have consistently driven growth and success. “Phil’s deep understanding of marketing challenges and his ability to integrate data-driven strategies make him the perfect fit for Postie,” said Dave Fink, Postie’s CEO and Co-founder.
Why This Move Matters
Davis’s appointment couldn’t come at a better time. As direct mail enjoys a resurgence, brands are turning to platforms like Postie to blend traditional outreach with modern data insights. A study by USPS revealed that 85% of millennials engage with direct mail, with 52% more likely to buy from brands integrating it with digital strategies.
Postie is uniquely positioned to lead this transformation, combining the precision of digital marketing with the tangible impact of mail. Davis will spearhead efforts to deepen client relationships and scale Postie’s innovative platform.
A Vision for the Future
“Joining Postie is an incredible opportunity to build on its momentum,” said Davis. “Direct mail is one of the most impactful channels for measurable results, and I’m thrilled to help brands utilize Postie’s advanced solutions to achieve growth.”
As the company observes a growth economy, Davis is expected to play a crucial role in driving Postie toward new heights in the marketing technology era.
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