As the digital world becomes increasingly saturated with content, specifically videos, Rackspace Technology®, an industry pioneer specializing in multicloud and Artificial Intelligence solutions, to enhance the Young Hollywood entertainment network known for its innovative approach to video content. What has been accomplished in this ground-breaking cooperation is a modern Google Cloud application that not only increases the efficiency of video processing but also paves the way to new opportunities for monetizing and syndicating videos.
The need for development for Young Hollywood derived from the management’s understanding of the necessity of the company’s greater flexibility, greater ability to maneuver and reach into new technologies. In search for a reliable service provider that can assist them in their digital transformation journey, they approached Rackspace Technology with which they have a strong and mutual beneficial business relationship that dates back from year 2006.
“Young Hollywood recognized the need to increase flexibility, agility, and the ability to expand into innovative technologies. To achieve these goals, the company decided to move to the cloud and sought a partner to help migrate, optimize costs, and enable innovation,” said D K Sinha, President of Public Cloud at Rackspace Technology.
The primary goal of the collaboration was to further enrich Google Cloud’s functionalities, especially in the field of AI, to enhance the use of the tremendous number of videos to which Young Hollywood has access. To achieve greater efficiency the company planned to use AI powered solutions for its operations such as celebrity recognition and video processing; to address API limitations and gain access to more detailed data.
The fruits of this partnership have been quite phenomenal in as much as the above observations suggest. Overall, Rackspace Technology was able to successfully transfer 5,092 video files to the Google Cloud Storage™ environment and the output file obtained from Google Cloud Video Intelligence enables easy search and retrieval. Consequently, fast integration has enhanced video processing through completing over a hundred videos per hour from a previous rate of only ten videos per hour.
Moreover, the solution has provided the organization with rich video intelligence data on Young Hollywood; the company boasts an archive of over 5,000 video assets. Of equal importance are the output files which help complete basic questions regarding text, celebrities, and brand information, all of which have been enhanced to allow users to get vital information with ease.
In addition to enhancing data accessibility, Rackspace Technology has implemented cutting-edge tools, optimized data management, and improved processing for effective AI utilization. By loading third-party metadata into Google BigQuery™, comprehensive data analysis capabilities have been unlocked, providing Young Hollywood with powerful tools to effectively leverage its extensive video content.
“Rackspace has been our partner since 2006…over 18 years! We partnered with Rackspace before we even launched Young Hollywood,” said R.J. Williams, CEO and Founder of Young Hollywood. “We have always wanted to be ahead of the curve, innovate, and do new things. As technology has expanded, we realized Google Cloud makes a lot of sense to help us grow, expand, and utilize innovative technologies, with AI as a focus.”
Specifically, the partnership between Rackspace Technology, Google Cloud and Young Hollywood does not end with the migration and optimization process. The partners are already open to several improvements in the search options and looking for opportunities for new monetization schemes and distribution for Young Hollywood video clips, realizing the content stack’s full potential.
However, Young Hollywood is still determined to apply AI responsibly in its celebrity interviews, which built a reputation over the years. This ethical approach to technology adoption emphasizes the companies’ readiness to set an example for the industry.
“One thing I learned with Young Hollywood early on is to focus on what you do well and rely on experts for areas outside your core competency,” added Williams. “Partnering with Rackspace Technology provides us with unbeatable 24x7x365 support and peace of mind.”
Young Hollywood is a model for how respecting the digital environment’s shift can make a successful business cooperation with the utilization of advanced technologies with Rackspace Technology. Through this synergy of Google Cloud and AI, not only has video content been efficiently managed, but it has also introduced fresh opportunities for monetization and distribution strategies, as well as supporting data-driven decision-making in the entertainment sector.