Harvard, a leading technology marketing and PR agency, has announced the launch of its new AI-powered business-to-business (B2B) Insights-as-a-Service (IaaS) tool. This innovative service is designed to gather anonymized insights from a wide array of global sources, including executives, IT leaders, business influencers, and over 20,000 industry analysts.
The AI tool is supported by NarrativeWorx, a deep web listening company that has collaborated with Harvard for the past 18 months. This partnership allows Harvard to access insights not indexed by public search engines, covering more than 60 languages. The service offers a unique opportunity to capture the real-time thoughts and challenges of decision-makers in the B2B space, often before they reach mainstream media.
A New Era of B2B Intelligence
Harvard has already shown this service to several major tech brands across multiple markets. These discovery projects have enabled clients to set benchmarks and plan more effective marketing strategies. Harvard is also exploring broader collaboration opportunities with global B2B tech clients, leveraging its partnership with The Outleap Collective and agencies like Method in the US and Sling & Stone in the Asia-Pacific region.
Industry Reactions and Future Prospects
Jessie Bland, Strategy Director at Harvard, emphasized the tool’s significance: “Traditional social listening falls short in the B2B sector. Our new service provides unparalleled access to buyers’ and customers’ genuine opinions, enabling our clients to craft more targeted and impactful campaigns.”
Bill Reed, co-founder of NarrativeWorx, echoed these sentiments, stating, “Our collaboration with Harvard allows us to build data-driven strategies rooted in the realities of B2B buying. We’re excited to see how this tool will revolutionize the way tech brands approach their marketing and communication efforts.”
What This Means for B2B Marketing
This AI-driven service marks a significant advancement in B2B marketing intelligence. By tapping into previously inaccessible insights, Harvard’s tool promises to help businesses stay ahead of the curve, crafting strategies that resonate with their target audience’s needs and concerns.
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