6sense, a leader in B2B revenue generation, hosted its highly anticipated Breakthrough 2024 event this week. The conference attracted over 1,200 sales and marketing leaders, showcasing 6sense’s latest advancements in AI technology to enhance business growth.
Chief Revenue Officer Latane Conant emphasized the collaborative spirit of the event, stating, “Breakthrough 2024 highlighted the incredible ways our customers are using 6sense AI agents to drive pipeline and accelerate business outcomes.”
6sense Innovative AI Features Revealed
During the conference, 6sense introduced several AI-powered tools aimed at supercharging sales and marketing efforts. Key innovations included:
- Conversational Email: Hyper-personalized emails, automatically crafted for prospects, leading to higher conversion rates.
- AI Email Writer: Generative AI helps sales teams craft targeted, persona-specific emails using internal data.
- Workflows: A streamlined way to manage data, automate campaigns, and personalize buyer journeys.
These updates utilize the power of the 6sense Signalverse, which processes over a trillion signals daily, enabling more precise targeting and improved sales efficiency.
Breakthrough Award Winners
The event also celebrated the success of customers pushing the boundaries of AI in B2B sales. Some notable award winners included Shell Lubricant Solutions for Program of the Year and Qualcomm Technologies for Ad Campaign of the Year.
6sense Community Growth
The 6sense community continues to expand, with its RevCity reaching 10,000 members. This year’s event set a record for attendance and underlined 6sense’s growing influence in the B2B revenue market.
What’s Next for 6sense?
As 6sense continues its expansion, next year’s Breakthrough event is set for November 2025 in Las Vegas. The future promises more advancements, cementing 6sense’s role as a key player in AI-driven B2B strategies.
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