Fast-growing social media platform TikTok has introduced two new artificial intelligence tools which they claim will redefine influencer marketing for creators and brands alike. The company has come up with Self-Aggregating Creators in the form of realistic avatars created through AI, the option of auto-dubbing that allows creators to convey their content in multiple languages through the assistance of AI translator.
These are the latest to add to TikTok’s suite of generative AI-enabled ad solutions called Symphony, which the company unveiled in the TikTok World event that happened in May this year. This makes TikTok advance the use of latest technology; they have also instituted an Advisory on AI called the TikTok Symphony Collective on how it is going to talk of harnessing the creative powers of advertisement through AI.
The Symphony Digital Avatars come in two varieties: paid actors, most of whom have already modeled for stock players that you can obtain for a fee and possess licenses to use in avatars commercial marketing, and avatars created from scratch. These avatars are meant to assist brands and creators grow and internationalize branded content with authenticity and the touch of human experience. Avatars come from various industries, nationalities, and can speak over 30 languages due to global coverage of potential audiences.
Besides Digital Avatars, TikTok has also launched the auto-dubbing feature where the creators can dub the content to as many languages as possible using translation though Artificial intelligence assistance. Its task is to remove language barriers and let creators share content with an audience that speaks other languages.
“When it comes to innovating with AI, we are committed to putting creators at the center of our strategy and taking an authentic and responsible approach when it comes to building new, innovative tools,” said TikTok in a statement, emphasizing the platform’s focus on empowering creators while navigating the challenges of AI development.
Again, to avoid reckless use of these powerful AI tools, TikTok created the Symphony Collective, an industry advisory board. The board incorporates key skill sets from the leaders and influencers from iconic brands including Mondelez, American Eagle, Wendy’s, NBA, OMD, Tinuiti, Day One Tool, TBWA Chiat, VaynerMedia as well as a number of creators.
The Symphony Collective will provide feedback on TikTok’s AI marketing solutions and serve as an open forum to discuss the broader implications of AI in the industry. Jamie Falkowski, Chief Creative Officer at Day One Agency, expressed enthusiasm about the initiative, stating, “As a founding member of the Symphony Collective, I am looking forward to testing, learning and building alongside TikTok to help shape their newest creative AI tools.”
Avery Akkineni, Chief Marketing Officer of VaynerX and Managing Director of VaynerMedia, echoed similar sentiments, saying, “Generative AI represents a transformational shift in how marketers operate, and I’m thrilled to join forces with TikTok to pioneer new and novel uses of GenAI for creative and media solutions on their platform.”
As TikTok continues to push the boundaries of what is possible with generative AI, the formation of the Symphony Collective underscores the company’s commitment to responsible and ethical development. By bringing together industry leaders, experts, and creators, TikTok aims to navigate the complexities of AI while empowering brands and creators to produce engaging content at an unprecedented scale.