Funding Announcement
Pepsales, an innovative SaaS platform, has secured $1.1 million in pre-seed funding to reshape B2B sales through artificial intelligence. Led by Chiratae Ventures, the funding round attracted numerous angel investors, signaling strong market confidence in the startup.
A Focus on Personalization
Founded in 2023 by Ajay Singh and Abhinandan Sahgal, Pepsales utilizes AI and machine learning to create personalized product demonstrations for B2B SaaS companies. It addresses a critical issue in the sales process, where studies indicate that 80% of demos fail to engage potential buyers due to their generic nature.
Plans for Growth
The newly acquired funds will enable Pepsales to scale operations and penetrate the expansive global enterprise software market. Part of the capital will be invested in developing an enterprise-grade AI SaaS platform and recruiting top-tier talent in technology and product development. The company is also committed to enhancing its sales and marketing capabilities to drive adoption among tech companies in pivotal markets like the U.S. and India.
User-Friendly Technology
Co-founder and CTO Abhinandan Sahgal emphasized the platform’s efficiency: “If you show a demo to Nike that’s customized specifically for Nike and not for Mercedes, you can increase your chances of success by 50%. With Pepsales, you can achieve that in just three clicks.” The platform’s proprietary technology automates the creation of personalized demos, significantly reducing the time sales teams spend preparing them.
A Market Opportunity
Pepsales aims to tap into the vast global enterprise application software market, where sales and marketing expenditures exceed $190 billion annually. The startup is currently collaborating with leading SaaS clients to refine its product based on real-world feedback.
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